Are We Important Enough?
I remember reading a really good article about what blogger exactly doing in fashion shows. They are not going to buy those clothes (well, maybe they will, but most of them won’t), they’re not going to make an editorial or something like that in the magazine and if they’re there to take some runway pictures and things like that… well, you can always find those photos faster in official fashion sites like Style.com or Vogue.com.
So, what they do in fashion weeks?
The answers came up in my mind a few minutes after I read the whole article.
They’re there to socialize the show to people who don’t get a chance to see the show live. To make it accessible to ordinary people in different ways than other fashion websites. Their writing is the perfect way to communicate with people who love fashion all over the world. They’re cheesy, fun and have unique styles that represent the majority of people in the world. Not models or editors. Nope, just their selves.
And with bloggers on the front row, it’s easier to look for some ‘surprising’ moments in fashion shows. Like in Instagram, where you can see thousands of photos about some models talking to each other backstage, even though there are some gossips telling that they’re mortal enemies to each other.
Those juicy moments are bloggers’ main attraction. They’re there to report in different angles. Angles that fashion magazines and websites forget to see, angles that are easier for us to understand and make us want to know more about fashion. Well, angles that fashion magazines or journalists think not worth enough to be mentioned in their columns.
This is no easy tasks I am sure about that. But even though I am getting all supportive and defensive, that article really shocked my point of view. What do you think? Are bloggers important enough to see on the front row of fashion shows? Are they really do their duites or just showing up and have a good chit chat with Anna Wintour or Oscar de la Renta (everyone wants to have a small talk with them)…?
Whatever they are doing I still have to say…
Taken from Garance Dore